Above all, we want to help. We want people to do better work and to have a made a difference in that. A bit grand maybe, but with twenty years experience, we’ve seen business marketers consistently make two mistakes.
Mistake number 1: Companies don’t invest properly or strategically in marketing – operating tactically which often means they start by failing to give themselves the best chance of success.
Mistake number 2: They, or their senior management, become too fixated on trying to measure the return on every single part of that investment. (Hence the quote above).
So, we launched Vision B2B Marketing and Training officially on 21 October, 2015 with the aim of providing bespoke marketing consultancy and marketing training to manufacturing, engineering and professional service companies operating in the b2b space.
If you make and sell or distribute any kind of product – whether component or finished – or a specialised, value added professional service – we’re for you.
Vision B2B offers
- Marketing communications strategy and implementation
- Digital marketing strategy and implementation
- PR calendar management, writing and placement
- Copywriting services for all material
- Social media set up and management
- Marketing training
- Speaking and publishing
Our real sweet spot is in helping brands and business leaders ‘position their expertise’ within complex business buying audiences.
If you like the sound of this, a good way of tapping into our expertise, is to try our Marketing Plan in a Day review session. This helps our target clients focus in on customers and build promotional plans around them. It also serves to meet the commercial targets of your business.